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Getting Real: The smarter, faster, easier way to build a successful web application
87% of respondents would recommend this to a friend
MXN 469
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What Stands Out
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- Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
| Publisher | 37signals |
| Publication date | 3 Aug. 2006 |
| Language | English |
| Print length | 194 pages |
| ISBN-10 | 0578012812 |
| ISBN-13 | 978-0578012810 |
| Item weight | 272 g |
| Dimensions | 15.19 x 1.24 x 22.91 cm |
Who Should Buy?
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Aspiring Startups
Ideal for new entrepreneurs seeking efficient strategies and practical advice to launch successful web applications quickly.
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Developers
Beneficial for developers looking for a streamlined approach in building web applications while maximizing productivity and minimizing complexity.
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Product Managers
Useful for product managers aiming to understand user-centered design principles and effective project execution for web applications.
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Large Enterprises
Not suitable for large enterprises that require extensive customization and have complex infrastructure needs beyond basic web applications.
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Software Architecture Editorial Review
Getting Real The Smarter, Faster, Easier Way To Build A Successful Web Application is a compelling read published by 37signals that offers invaluable insights for startup web developers. With a print length of 194 pages, it provides efficient guidance on prioritizing essential tasks over unnecessary features, which resonates strongly in today’s fast-paced tech world. Readers have praised the book for its easy readability and its ability to distill key principles into actionable advice, making it an excellent resource for anyone considering launching an online business. The book’s foundational ideas have inspired many to align their web ventures with its principles, ensuring its relevance over the years.
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Pros
- Clear and concise guidance for web developers
- Easy to read and digest
- Practical tips for prioritizing tasks
- Encourages focus on essential features
- Timeless principles still applicable today
Cons
- Some readers prefer its counterpart, 'ReWork'
Platform Trust & Buyer Confidence
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“Great service. Ordered an item coming from the USA which wasn't available in Ireland or even for delivery from the retailer and it had arrived within a few days. Very happy with the product and the service.”
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