Marketing: An Introduction
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Marketing: An Introduction
Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
Marketing: An Introduction
Nº de artículo: 7615903

Marketing: An Introduction

Nº de artículo: 7615903

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MXN 5916

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Shop Marketing: An Introduction online at a best price in México. 013413219X
  • NOTE: Access Code is NOT INCLUDED NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.Used books, rentals, and purchases made outside of PearsonIf purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.For undergraduate courses on the Principles of Marketing.This package includes MyMarketingLab™An Introduction to the World of Marketing Using a Proven, Practical, and Engaging ApproachMarketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices.Personalize Learning with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.0134472497 / 9780134472492 Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card PackagePackage consists of:013414953X / 9780134149530 Marketing: An Introduction 0134132351 / 9780134132358 MyMarketingLab with Pearson eText -- Access Card -- for Marketing: An Introduction
Publisher Pearson
Publication date February 1, 2016
Edition 13th
Language English
Print length 672 pages
ISBN-10 013413219X
ISBN-13 978-0134132198
Item Weight 2.75 pounds (1.25 kg)
Dimensions 8.6 x 1.2 x 10.9 inches (21.8 x 3 x 27.7 cm)

DESCRIPCIÓN DEL PRODUCTO

Marketing: An Introduction

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  • pregunta: Is the access code included with the book?

    respuesta: No, the access code is not included.
  • pregunta: What should I do before purchasing?

    respuesta: Check with your instructor to ensure you select the correct ISBN.
  • pregunta: Can I use this textbook for different courses?

    respuesta: This textbook is specifically designed for undergraduate courses on the Principles of Marketing.

Marketing Editorial Review

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The editorial review of "Marketing: An Introduction 13th Edition" highlights a mixed customer experience with the product, primarily focused on its content but marred by presentation and quality issues. Many users are content with the content, stating that the material is relevant, insightful, and effectively integrates real-world examples. However, this positive reception is tempered by significant concerns regarding the physical condition of the book, particularly with used copies that reportedly have misprints, missing pages, and poor binding. Several customers have expressed dissatisfaction concerning the quality of the used copies they received, mentioning issues such as pages being torn or missing entirely, which detracted from their ability to complete course assignments tied closely to the reading material. Additionally, multiple reviews pointed out typos and poor formatting, suggesting the text may require better editorial oversight. Overall, while the book seems to provide useful and informative content for students engaging with marketing principles, its usability is hindered by physical defects and editorial errors. **

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Ventajas

  • Informative and relevant content
  • Real-world examples help contextualize concepts

Desventajas

  • Presence of typos and formatting errors

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MXN 5916

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Características y beneficios

  • Learn effective marketing strategies focused on customer value.
  • Includes real-world examples to make concepts relatable.
  • Covers the latest trends including online and digital marketing.
  • Integrates MyMarketingLab to personalize and enhance learning.
  • Perfect for undergraduate students studying marketing principles.
  • Engaging design ensures a total learning package.

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