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From Design into Print: Preparing Graphics and Text for Professional Printing
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MXN 1457
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From Design Into Print will have your designs looking as stunning in print as they do on your monitor.
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Detalles de producto
- A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won’t print. The editor of a college paper can’t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn’t they teach this stuff in design school? Sandee Cohen comes to the rescue, whether you’re producing your first newsletter or you’re an experienced graphic designer who needs to come up to speed on professional-level printing. She’ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You’ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It’s like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor. This book will help you: Choose the right desktop printer for your needsFinally understand resolutionGet the results you want from page-layout and image-editing applications Find the best stock imagesKnow what to expect when RGB colors convert to CMYKFigure out your fontsPreflight your workSound smart when talking to a print shop
| Publisher | Peachpit Press |
| Publication date | May 18, 2009 |
| Edition | 1st |
| Language | English |
| Print length | 336 pages |
| ISBN-10 | 032149220X |
| ISBN-13 | 978-0321492203 |
| Item Weight | 1.45 pounds (660 grams) |
| Dimensions | 7.5 x 0.76 x 9.13 inches (19.1 x 1.9 x 23.2 cm) |
¿Quién debería comprarlo?
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Graphic Designers
This book offers essential techniques for graphic designers seeking to improve their print production knowledge and skills.
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Printing Professionals
Ideal for printing industry workers wanting to understand the nuances of preparing graphics for high-quality print outputs.
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Students in Design
A valuable resource for design students learning about the practical aspects of printing graphics and text professionally.
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Beginner Designers
Novice designers may find the content too advanced without foundational knowledge of design principles or software.
DESCRIPCIÓN DEL PRODUCTO
Preguntas y respuestas de los clientes
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pregunta:
What is 'From Design Into Print' about?
respuesta: 'From Design Into Print' is a comprehensive guide that focuses on the preparation of graphics and text for professional printing. This book covers essential topics such as design principles, software techniques, and the print production process. By understanding these elements, readers can enhance the quality of their printed materials, ensuring that colors, layouts, and text are perfectly applied in the final product. Whether for business cards, brochures, or larger promotional materials, this guide serves as an essential resource for graphic designers and professionals aiming to create impactful printed content. -
pregunta:
Who is the target audience for this book?
respuesta: The target audience for 'From Design Into Print' includes graphic designers, marketing professionals, and anyone involved in the process of creating printed materials. It is especially beneficial for those new to print design or those looking to refine their skills. Students in graphic design programs can also find the book useful as it bridges theoretical knowledge with practical application. By using this book, individuals can gain insights that translate into professional-quality printing projects, enhancing their capabilities in real-world scenarios across various industries. -
pregunta:
What key topics are covered in the book?
respuesta: 'From Design Into Print' delves into several key topics related to professional printing. Readers can expect detailed discussions on color management, typography, file preparation, and pre-press processes. The book also addresses the importance of understanding different printing techniques, such as digital and offset printing. This breadth of information helps readers navigate the complexities of graphic design and printing, ensuring they are equipped with the necessary skills to produce high-quality printed materials for various applications in business and marketing. -
pregunta:
How does this book help improve graphic design skills?
respuesta: This book significantly improves graphic design skills by providing a structured approach to understanding print production. By learning the intricacies of preparing graphics and text, readers can create visually appealing and technically sound materials. The guide includes real-world examples and case studies that highlight common mistakes and best practices, allowing designers to refine their techniques. Scenarios such as designing advertisements or corporate branding materials demonstrate how knowledge gained from the book can lead to successful outcomes in professional environments. -
pregunta:
Is this book suitable for beginners in graphic design?
respuesta: Yes, 'From Design Into Print' is well-suited for beginners in graphic design. The book starts with foundational concepts and gradually progresses to more complex topics, making it accessible to those with limited experience. The clear explanations and practical tips empower novices to build confidence in their skills. Beginners can use the book as a stepping stone toward producing high-quality print projects, whether for personal endeavors or early-stage professional work, helping them establish a solid grounding in the field of graphic design. -
pregunta:
What software skills are necessary to get the most from this book?
respuesta: Readers of 'From Design Into Print' will benefit most from familiarity with graphic design software, particularly Adobe Creative Suite applications like Photoshop, Illustrator, and InDesign. While the book covers broader principles of print design, having a basic understanding of these tools facilitates the application of the techniques discussed. For instance, knowing how to create and manipulate vector images and manage color profiles is essential for effective file preparation. This foundational skill set allows readers to directly apply the lessons learned from the book to their design projects. -
pregunta:
What printing techniques are most commonly discussed in the book?
respuesta: 'From Design Into Print' discusses several important printing techniques that are vital for effective graphic production. These include digital printing, which utilizes inkjet and laser methods for quick and cost-effective runs, and offset printing, ideal for high-volume projects with consistent quality. The book also covers specialty techniques such as screen printing and letterpress, providing insights into when and why to choose each method. Understanding these printing techniques empowers professionals to make informed decisions based on factors like project scale and desired output quality. -
pregunta:
Can this book assist with creating marketing materials?
respuesta: Absolutely! 'From Design Into Print' is particularly valuable for creating effective marketing materials. It provides insights into best practices for layout, typography, and color usage, all tailored to capture attention and communicate brand messages effectively. Whether design teams are working on brochures, flyers, or posters, the principles outlined in the book help ensure that the final product is not only visually appealing but also functional in driving marketing goals. Real-world applications discussed in the book further enhance its relevance for marketers looking to make an impact. -
pregunta:
What are the benefits of understanding color management?
respuesta: Understanding color management is crucial for achieving consistency and accuracy in printed materials, which is a major focus of 'From Design Into Print'. Color management techniques ensure that what a designer sees on their screen closely aligns with the final print output. The book guides readers through the process of setting up color profiles and calibrating devices, reducing discrepancies that can occur during production. This knowledge is particularly beneficial when designing brand materials that require strict adherence to specific color schemes, ensuring brand identity is maintained in all print assets. -
pregunta:
Where can I buy 'From Design Into Print Preparing Graphics And Text For Professional Printing' in Mexico?
respuesta: You can purchase 'From Design Into Print Preparing Graphics And Text For Professional Printing' from Ubuy. Ubuy offers a wide selection of books with international shipping, allowing you to easily access this essential resource from anywhere in Mexico. By shopping through Ubuy, you can ensure a straightforward purchasing experience and find various related products that may complement your graphic design journey.
Desktop Publishing Editorial Review
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MXN 1457
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Características y beneficios
- Learn essential printing techniques and terminology.
- Transform your designs into professional-quality prints.
- Understand the differences between RGB and CMYK colors.
- Preflight your work to avoid printing mishaps.
- Choose the right desktop printer for your design needs.
- Gain confidence when communicating with print shops.
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